Global Music Technology Brand Founded in 2012

Since 2012, Donner has been committed to creating new experiences in music and performance. As pioneers of innovative instruments and electronics, we were among the first to introduce mini guitar pedals. The company is dedicated to research, manufacturing, and the sale of musical instruments of all kinds. Relying on a strong and efficient R&D team, Donner has gradually earned a reputation for its high-quality and affordable musical instruments and accessories. Donner continues to innovate, inspiring musicians of all levels with solutions that spark creativity and make music accessible to everyone.

The power of music manifests itself as the agent of connection. Each of us is somewhat universally connected in the world of music, where we revisit our deepest surge of emotion.

The world is nothing but boring and bleak without music. My first guitar in high school always helped me to find my voice when words failed me. Every time I play a new song on the ball with my companion guitar, I love myself more. Playing music is fun. And it got more thrilling when I learnt to widen my taste for music, traveling through the expansively evocative world of music. In the sound, I could feel the echoes of ethos, the passion of the producer, beyond age and race, and across time and space. In music, we live as a whole.

Music is not under the purview of professionals and prodigies. It offers me so much that I decided to start my own business of musical instruments, missioned to make music more playable and accessible to everyone. The business took off with our lines of effect pedals that give more substance to music, just like what music to us.

I hope everyone who loves music could better sync with their musical self with Donner.

BRAND PRINCIPLE

Know User Desired Requirement

Recognize the needs and expectations of users while
influencing their perception and determining their values.

Unified and Standardization

Create a consistent brand style and export a cohesive
brand image in the product or any media.

Market Innovation

Accurate assessment of the cutting-edge of scence and
technology reshaping the intelligence through the brand.
And maximizing the market's spread volume.

BRAND EXHIBITION

Cross over Fashion Collaboration

In September 2022, in collaboration with the designer fashion brand PRIVATE POLICY.

Support Music Education

In November 2022,DONNER initiated a musicforum with instructors from Berklee College of Musicto create a platform for exchange and performance for students in the United States.

Return to the World's Top Online Exhibition

In June 2022 and April 2023, Donner brought its full range of products to the US music exhibition. Stars and influencers dropped in one after another to evaluate new products.

WHY CHOOSE DONNER

We employ fine management throughout the production line,from project design to process adjustment to quality improvement : each link is rigorously checked by quality control departments to achieve cross-departmental constraint control and the best user experience.

Donner has won various international design awards,such as the Red Dot Award,IF Design Award,European Product Design Award, and DIA China Design Smart Award. In 2021, our carbon fiber violin,microphones,and guitar effect pedals have won the European Product Design Award, Golden Point Design Award, and China Design Intelligence Award. Our MIDI keyboard has won “The World's Smallest 25-Key MIDI Keyboard” award.The portable Percussion Board DED-60TX has won two of the most important awards in Product Design:Red Dot Award and IF Design Award.

More Brands, More Music

We operates a portfolio of music brands—including Donner, Eastar, and Moukey—catering to a wide range of users from beginners to professionals. We are committed to delivering enjoyable and inspiring experiences through every musical interaction.